IPC media is a music magazine publisher, which owns a diverse amount of magazines. They have created multiple platforms across print, online, mobile and events. They engage with 26 million adults. This could be the ideal music publisher, which my Chaos magazine should go with, although they focus more on lifestyle magazines auch as, Style at home and Country Life. This isn't the right market for my music magazine.
Bauer media have more than 80 influential media brands. They have a variety of brands such as, Heat, Kiss 101 and Kerrang. They have brands that relate to the market which my magazine needs to be in. I think Bauer would be the ideal publisher for my magazine. It reaches a mainstream audience, which my magazine fits in to. They own over 300 magazines in 15 countires, which means my magazine would reach a wide spread audience.
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